Newspaper Marketing Agency
The Newspaper Marketing Agency is an independent body, funded by the major national newspaper groups, to highlight the most recent research and the most innovative creative work in the industry.
The NMA aims to make advertisers, agencies and media planners more aware of the power of newspapers for influencing consumer behaviour. Recent projects have included a groundbreaking study into advertising effectiveness using Neuroscience.
The NMA also showcases creative talent in newspaper advertising, at its annual ANNA award ceremony.
