MyLife
http://www.thisismylifepanel.co.uk
What is the My Life Reader Panel?
The MyLife Reader panel was launched in March 2007 to enable Mail Newspapers to gain greater insight into the attitudes and consumption behaviour of our readership.
Brief Overview of Panel
- Total number of panellists: 6,000
- Response rate: 60-65%
- Data weighted to AIR – NRS Average Issue Readership
- Methodology: Online/secure web based portal
- Survey length: 20-25 minutes
- Agency: BMRB
Topics covered
We survey the panel regularly on the following subjects:
- Travel
- Finance
- Technology
- Motors
- Fashion and Beauty
- Homes and Furnishings
- Retail Fashion
- Entertainment
- Online behaviour
- Environment
- Utilities
- Health
- Supermarket shopping
- Food and drink
Plus a quarterly Consumer Confidence survey. Currently this is telling us that our readers are more financially stable and better equipped to deal with the credit crunch than other newspaper audiences.
