Latest news
05.02.10 | New Daily Mail TV campaign
Created by M&C Saatchi, the series of ads represents a move from recent market-wide promotionally led advertising to a product-focused communication. An innovative and more contemporary feel reinforces the Mail’s dynamic approach to delivering unrivalled and trusted content.
The campaign underpins a multimillion-pound investment into a fully integrated marketing strategy that shifts focus from short-term promotional gain by utilising all parts of the marketing mix both above and below the line to ensure loyalty and revitalise product identity.
The month-long campaign features a different ad each day in the first week, showcasing the Mail’s daily supplements. The final execution of the series concentrates on the unrivalled news delivery and team of columnists who define the nature and quality of the paper’s journalism.
“This is an opportunity to provide current readers with reassurance, and make non-readers fully aware of the wide variety of terrific content that the Daily Mail offers every single day of the week,” explained Roland Agambar, A&N Media Chief Marketing Officer.
The Daily Mail is confident that the strategically targeted burst of new ads will further enhance the loyalty of its regular readers and entice a younger demographic to pick up the paper.
“By profiling the paper’s sections Monday to Saturday in a more succinct way, we firmly believe a growing number of readers in the 35-45 bracket, including new families and younger professionals, will identify with the brand via this communication” added Roland.
New Daily Mail TV campaign: Monday Life & Style
New Daily Mail TV campaign: Tuesday Good Health
New Daily Mail TV campaign: Wednesday Money Mail
New Daily Mail TV campaign: Thursday Femail
New Daily Mail TV campaign: Saturday Weekend
16.12.09 | Massey is UK Motoring Journalist of the Year
Daily Mail Transport Editor Ray Massey has been named UK Journalist of the Year at the prestigious Guild of Motoring Writers' annual awards. He was praised by the judges for his agenda-setting and campaigning coverage of motoring issues and of the motor industry.
This included a string of scoops relating to oil tankers moored off the UK coast waiting for petrol prices to soar; the MG Rover scandal; the Government's scrappage scheme; fuel-tax hikes; Vauxhall's fate during the General Motors crisis; and his part in the Mail's campaign against 'Cowboy Clampers'.
Judges commented: “The stories you submitted made the judging a fast and straightforward task. Whilst entries were from a broad spectrum, your work made you a clear winner and our Journalist of the Year.”
He received the award at a special Guild dinner at the RAC Club in London's Pall Mall, which was also attended by Guild president and former Pink Floyd drummer Nick Mason, ex F1 champion Damon Hill, and Lord Montagu of Beaulieu.
The top award was sponsored by car-maker Renault, whose director of press and public relations Tim Jackson presented the trophy. It is the second time Massey has won the title. Previous winners include BBC Top Gear presenter James May.
In their official citation accompanying the awarding of the Pierre Dreyfus Trophy, the judges said: “The Guild of Motoring Writers' Journalist of the Year Award, sponsored by Renault UK, is presented each year to the member judged to have made the most outstanding journalistic effort during the year with particular emphasis on initiative and endeavour. There was a strong entry this year but one that stood out for its depth of coverage and campaigning approach, as well as breaking exclusive front page new stories, was the Daily Mail motoring editor Ray Massey.”
Massey was also highly commended in two other categories - for consumer journalism and features relating to the motor industry.
26.11.09 | Success for the Mail at the Campaign Media Awards
Success for Mail Newspapers at the Campaign Media Awards: Best Alcoholic Drinks Campaign
For the third year in a row, Mail Newspapers has won a Campaign Media Award. This year we took home the main prize in the Alcoholic Drinks category for our cross media solution for Jacob’s Creek: Katie & Co. The Mail Newspapers Solutions team were also highly commended in the Cross Media Sales Team category.
For Jacob’s Creek, we created a media first in the national press market: an online drama serial, Katie & Co. Ten five minute webisodes, hosted on MailOnline, starred a cast of five main characters with whom the target audience could identify: Katie, a restaurant reviewer on the verge of hitting the big 4-0 and her ‘gang of four’: Bella, Max, Freddie and Aimee. An entertaining group of believable characters, designed to appeal to the Jacob’s Creek target of ‘time-poor juggling mums’.
In addition to watching the weekly webisodes, hosted on a MailOnline-created microsite, visitors could read Katie’s diary, her e-mails, real restaurant reviews, bios of the characters and product info on Jacob’s Creek wines. Competitions to win meals at the featured restaurants and trips to Jacob’s Creek in Australia were designed to boost audience involvement. We added depth with a raft of print content across the Mail portfolio: weekly restaurant reviews in TMoS2 (with a JC wine recommendation, naturally), Katie’s diary in You magazine and male style guides in Live.
Both the client and the agency were delighted with the campaign:
“The Mail demonstrated a real understanding of the brief and came up with a big idea that impressed us with its depth and breadth of bespoke communication across print and online. Overall a highly innovative and integrated plan was executed. Katie & Co proved to be a real winner for the Jacob’s Creek brand, generating fantastic audience engagement. Preference of the brand increased 16% amongst Mail on Sunday readers and overall base sales increased 17%.”
Jane Chew, Senior Brand Manager, Jacob’s Creek
“The Mail’s response to brief was outstanding. It offered a highly original and fully integrated proposal that pushed the boundaries even for the title themselves. The creative idea of the 'Katie & Co' series was engaging for the target audience and was maximised by a strong print and online campaign. Overall, a truly rounded proposal that performed above the client and agency's expectation.”
Hannah Murphy, Press Development Director, Vizeum
Katie & Co was also named Consumer Campaign of the Year at the 2009 Drinks Business Awards.
Jacob's Creek Campaign: Katie & Co
25.11.09 | Financial industry awards for Mail Connected brands
This is Money was named Personal Finance Website of the Year at the Abbey-Santander Media Awards. The strong shortlist included telegraph.co.uk and FT.com.
BBC Sports presenter Chris Hollins, who presented the awards, said: 'The judges highlighted it as a good all-rounder which knows what its readers want and delivers.'
Meanwhile Financial Mail and This is Money columnist Jeff Prestridge picked up two awards: Business Journalist of the Year and Article of the Year, for his story on Dunfermline Building Society's collapse. He was said to have 'stood out as someone whose style is easy to read, relevant, concise, thoughtful and insightful'.
In recent years This is Money has seen a surge in interest in its news and analysis, with the number of monthly readers peaking at 1.7m during the current economic problems.
Dunfermline Building Society's collapse by Jeff Prestridge
09.06.09 | Strategies for Survival: a retail seminar
On June 2, Mail Newspapers and retail analysts Verdict hosted a breakfast seminar at the BAFTA theatre. The audience comprised a mix of retail marketeers and ad agencies and they found plenty of food for thought in the presentations and panel discussion.
Speakers:
Neil Saunders – Verdict Research
Chris Branford – Associated Group Insight
Panellists:
Lord Harris – Chairman & CEO, Carpetright
Alex Brummer – City Editor, Daily Mail
Richard Hyman – Verdict Research Founder
Presentations:
05.05.09 | Mail success at the 2009 HeadlineMoney Awards
Mail Newspapers enjoyed more award success at the 2009 HeadlineMoney Awards:
Money Mail journalists picked up a couple of the big prizes: James Salmon was voted Pension Writer of the Year, credited for his “brilliant mind for the technicalities”. And in the Mortgage Writer of the Year category, James Coney took the silver. The judges described him as “top notch for both the info he provides and the advice”.
Financial Mail’s Stephen Womack took the silver in the General Insurance Writer of the Year category, considered “highly regarded for his consistent coverage” Stephen was praised by the judges for his “relentless desire to get to the bottom of the story.” In the Consumer Champion category, Financial Mail’s Readers Champion, Tony Hetherington, was also the runner-up. The judges said that he is “a good read with his finger on the pulse...he does more to expose crooks and dodgy deals than any other journalist”.
Associated’s Thisismoney website was runner-up for Financial Website of the Year, praised by the judges as “particularly strong this year on helping people understand the FSCS.” Thisismoney is showing consistent growth in visitor numbers as consumers try to make sense of the financial market and their own position: In March, ABCe reported 1.4 million unique users, with over 11 million page impressions.
Headlinemoney.co.uk is an online resource for financial services companies and brings together the UK industry with the key financial journalists in the marketplace. This is the seventh year of the awards.
22.04.09 | London Press Club awards
Our sister paper, The Mail on Sunday, has been voted Sunday Newspaper of the Year by the London Press Club. Winning against strong competition from The Sunday Times and News of the World, the judges commented that "The winner has story after story, vividly presented, on its opening news pages; has maintained its record for exclusives in 2008 in the worlds of politics, the police and showbiz; has well-written and highly entertaining features, great sports pages and separate "his and hers" colour magazines – all in all, a very powerful package".
Miles Goslett won second his Scoop of the Year award for breaking the ‘Sachsgate’ story. He was praised for creating "the biggest, longest fuss of the year" again beating The Sun and Sunday Times to the prize.
Daily Mail contributor, Max Hastings, received the Edgar Wallace Award, recognising writing and reporting of 'the highest quality', joining fellow Daily Mail writers past and present - including Keith Waterhouse, Ann Leslie, Quentin Letts, Ross Benson and Ian Wooldridge - in picking up the special prize.
02.04.09 | Awards success for Mail Newspapers
The Daily Mail and our sister paper The Mail on Sunday scooped nine top accolades at this year's prestigious British Press Awards: Quentin Letts was named Political Journalist of the Year. Judges described him as 'simply the best wordsmith in British journalism' who was 'not just funny' but also 'painfully sharp'. They added that his sketches were 'beautifully crafted' and provided 'penetrating analysis of the principles, nature and performance' of politicians.
Crime editor Stephen Wright won the Specialist Writer of the Year category and he also shared the Cudlipp Award for excellence in journalism with his colleague Richard Pendlebury. Wright was described as an 'exceptional journalist with first class contacts' who was 'ruthless in pursuit of his quarry'. Praising his 'exemplary powers of persuasion', judges said his reporting on the conclusion of the Rachel Nickell case was 'world class'.
Wright and Pendlebury's coverage of the 'race war' at the Metropolitan Police won the Cudlipp Award. Judges described Wright and Pendlebury as 'two outstanding reporters' and praised their 'professionalism and persistence.' They said: 'This was investigative journalism at its best, requiring boldness and bravery - qualities that are all too rare these days - that, most importantly, achieved a result.'
Tanya Gold's work for the Mail was ' highly commended' in the Feature writer of the Year category.
The Mail on Sunday's Miles Goslett won Scoop of the Year for breaking the story of the Jonathan Ross/ Russell Brand calls to Andrew Sachs's answerphone. According to the judges: “the winning entry outpaced its rivals by a country mile.”
Reporter of the Year went to Chris Leake. The judges called his stories “superb examples of public interest reporting at its best.” TMoS’s Tom Harper was named Young Journalist of the Year.
Sportsmail writer Ian Stafford was highly commended for producing “three of the most compelling and revealing sports interviews of the year...with quotes to die for.”
You magazine won the Supplement of the Year prize for the second year running.
05.01.09 | New Mail Newspapers sales team
The Mail on Sunday and Daily Mail advertising departments have now merged to form the Mail Newspapers ‘superteam’.
Some of your contacts may have changed but phone numbers have not, so if you are unsure who will be dealing with your business, call the people you know and they will point you in the right direction.
Until we have a brand new Mail Connected website, both MailonSundaymedia and DailyMailConnected will be kept up to date with all the latest information on the relevant brands, so please bookmark both sites as essential.
Of course, our consumer brands will retain their very strong individual identities: our readers will not see a difference in their daily or Sunday package but 'behind the scenes' we are well-positioned to meet the challenges of 2009 head-on from a very positive trading position.
We look forward to doing business with you through 2009 and beyond.
10.11.08 | MyLife highlights the importance of Good Health
The latest My Life Panel* research into Health has highlighted how important Good Health is to our readers and its effectiveness for advertisers.
Good Health is read by 88% of the Daily Mail readership, that is 4.7 million readers every Tuesday.
98% of those who read Good Health trust it.
7 out of 10 readers have taken action as a result of seeing something of interest in Good Health.
* BMRB 2008
13.10.08 | MyLife Panel
So far the panel have answered questions on:
- Travel
- Finance
- Technology
- Motors
- Fashion and Beauty
- Homes and Furniture
- High Street Clothes and Fashion
- Entertainment
Other panel surveys that are due to be published include:
- Online behaviour
- Environment
- Utilities
- Health
To get an idea of results from the published surveys please download the MyLife summary document.
For more in-depth information please contact James Palmer.
06.10.08 | Top 10 reasons for using National Press
The right media strategy is vital to any advertising campaign. What are the strengths and advantages of national newspapers over other media, in both solus and mixed media campaign schedules?
- National newspapers deliver mass reach
- And that mass reach builds faster than other media
- Newspapers offer a unique and powerful form of consumer engagement
- National newspapers are proven to boost sales and build brand equity
- Offer an extraordinary range of different environments to connect with different mind sets and demographics
- Newspapers are the best partners to TV
- National newspapers drive readers to advertiser websites
- Low production costs allow multiple executions
- National newspapers offer a high level of topicality and flexibility
- Newspapers are both portable and permanent
Top 10 reasons for using National Press pdf
27.08.08 | Daily Mail Readership up 4.6% YoY
The Daily Mail again outperformed the market, with its readership increasing by 234,000 (+4.6%) once again more than any other national daily newspaper.
Amongst other titles The Times added an extra 130,000 readers (+7.6%), The Sun 102,000 readers (+1.3%) and The Guardian 89,000 readers (+7.9%), however all other titles saw drops in readership levels when compared to last year. The popular titles once again saw the largest falls in readership levels, with the Daily Star losing 226,000 readers (-12.7%) and The Daily Mirror 208,000 (-5.5%). The remaining quality titles also lost readers, with The Independent faring worst, down 86,000 (-10.9%), and The Daily Telegraph down 28,000 (-1.4%)
For more information please email james.palmer@mailnewspapers.co.uk
26.08.08 | MailOnline is Britain's most visited website
In the UK more people visited MailOnline each day in July than any other British website. An average of 1,046,986 people a day visited MailOnline in July, visiting an incredible 40,388,422 pages in the month – an increase of 65% year on year.
Globally, MailOnline was up 17% on its June 08 figure with 18,705,552 global unique visitors in the month, an increase of 58% year on year. The figures represent a ringing endorsement of the site’s recent redesign.
For more information please email paul.tipper@mailnewspapers.co.uk or sarah.gully@mailnewspapers.co.uk
MailOnline July 08 traffic pdf
MailOnline Britain's most visited online newspaper pdf
22.08.08 | July National Newspapers Online Metrics from the NMA
The latest online metrics for National Newspapers for July 2008 have been released by the Newspaper Marketing Agency. The attached presentation includes slides on total traffic and unique users for all national newspapers, the days of the week the sites are used, hour of the day and dwell time, most popular sections and more.
Please open the attached presentation or visit the Press Click section of the NMA website which is here.
For more information please email simon.bennett@mailnewspapers.co.uk
19.08.08 | Credit Crunchers - new MyLife Panel research
New MyLife research has shown that our readers are more financially stable and better equiped to deal with the credit crunch than other newspaper audiences.
For a more indepth look please download 'Credit Crunchers'
04.08.08 | Summary information on e-news
What is an e-reader? What is an e-book? How will newspapers evolve as this new technology develops?
This 6 page summary looks at the definition of an e-reader, e-readers and newspapers, examples of e-readers, mobile devices and electronic newspapers.
Summary information on e-news (attach e-news document)
For more information please email simon.bennett@mailnewspapers.co.uk
01.08.08 | AND Profiling Study
Associated Northcliffe Digital (AND) have completed some groundbreaking research revealing that Associated’s main newspaper brands both on and offline reach 22 millin adults – this equates to 45% of all adults in Great Britain.
The profiling study is independently researched and measured by external suppliers including survey.com, Intellitracker, Omniture and IMS.
Synopsis of the AND Profiling Study
Detailed PowerPoint presentation on the findings
For more information please email paul.tipper@mailnewspapers.co.uk or sarah.gully@mailnewspapers.co.uk
14.07.08 | Why Daily Mail Connected?
Welcome to Daily Mail Connected. Our new identity has been designed to reflect the way we now approach our business dealings with our customers.
So why have we chosen the term Connected and what will it mean to you? Firstly and most importantly, it reflects our ability and commitment to offer the most creative and integrated advertising solutions across our brands. We have put this approach at the heart of our business and it is hoped that you will have noticed and been impressed by our ever evolving, cross-platform pitch responses.
Connected also reflects the strength of engagement that we have with our consumers. We want to ensure that, as our clients, you have the knowledge and insight to know what motivates and interests our audience and what their value is to your business. We have invested heavily in consumer insight to ensure that you have access to a raft of research into both the Mail audience, via the 5,000 strong My Life panel and MidBritons, the UK's Superconsumers.
Finally, but my no means least, the word Connected embodies the approach that we want to take with both advertisers and media agencies. Collaborative working, combined with our cross-platform solutions and consumer insight, can only enhance the value that we deliver for your business.
This site aims to provide you with a wealth of information and knowledge about our brands, as well as the chance to voice your own thoughts in our Speaker's Corner.
If you have any thoughts or questions regarding how we can be more Connected to your business, please do not hesitate to let us know. Your views and feedback are key to improving our business relationship.
